SpiceJet will shortly foray into
India’s highly competitive retail space with plans to set up a string of physical stores, online e-tail gateways, and in flight merchandise, selling a range of consumer goods from fashion products, gadgets and electronic items to, eventually, food.The company will sell its own brand of products sourced from hundreds of vendors across the country and overseas, top sources, who did not wish to be identified,A special line of brands have been created for each product category under the umbrella “Spice” brand, which the company is currently finalising.A separate subsidiary of airline’s holding company is being created for the retail venture, which will be run by a completely different team maintaining arm’s length distance with the airline’s operations, sources indicated.A formal announcement on the retail venture is expected within a month.A company spokesperson declined to comment for this story.
India’s highly competitive retail space with plans to set up a string of physical stores, online e-tail gateways, and in flight merchandise, selling a range of consumer goods from fashion products, gadgets and electronic items to, eventually, food.The company will sell its own brand of products sourced from hundreds of vendors across the country and overseas, top sources, who did not wish to be identified,A special line of brands have been created for each product category under the umbrella “Spice” brand, which the company is currently finalising.A separate subsidiary of airline’s holding company is being created for the retail venture, which will be run by a completely different team maintaining arm’s length distance with the airline’s operations, sources indicated.A formal announcement on the retail venture is expected within a month.A company spokesperson declined to comment for this story.
